About M*Jewels

It all started when I was about 8 years old with my obsession and fascination for charms and sparkly things.  Interestingly enough, this enchantment was the initiation of a journey that has now resulted in a fast-growing company called M*Jewels.

Even though I studied engineering in college and have worked in high-tech for many years, I always cherished my side projects—artistic pursuits that kept me jazzed about creating beautiful things. When I began contemplating M*Jewels a few years ago, it was a natural marriage between my love of sparkle and crafting.

The idea for M*Jewels occurred to me after I bought a pair of flip-flops with jewels on them—and completely wore them out!  I wanted the bling on my flips to last forever! I’ve spent the last few years experimenting on my own flip-flops by hot gluing, sewing, and wrestling with magnets to find the perfect adornment.

During this time, my two pre-teen daughters discovered the Ugg-style boot trend. I wanted to find a way to enhance the look of these boots without breaking the bank on multiple styles once the girls got bored. I started adding rhinestone embellishments to these boots—and the kids loved them!

Even better, I thought, what if I could make them interchangeable? How many styles could I get out of one pair of footwear?

I showed my father, a retired mechanical engineer, my M*Jewels idea. I explained that I wanted to make embellishments that worked for boots AND flip-flops and that I wanted them to be interchangeable. What a great project for my retired father, one that could take his mind off of my mom’s battle with dementia for just a little while.

The very next weekend my dad had fashioned some working prototypes; and after a few tweaks, we felt good enough about our concept to file a patent.

In the process of creating M*Jewels, we discovered just how versatile they really are. While they’re fun and exciting for boots and flip-flops, they are also great adornments for ponytail holders, headbands, shoes, necklaces, and more. My daughters and I have quite a collection, and we mix and match our M*Jewels with all our favorite items.

Change’M up with M*Jewels!






What a great way to add a “bit of bling” to my most comfortable flip-flops! I recently went to Martha’s Vineyard for three days and I wore them the whole time!

—Sheri,  Weston, MA

Since my mom told me that I couldn’t get another pair of Uggs, M*Jewels was the perfect way to change mine up! All my friends have them too. With the M*Jewels Boot Cords and Boot Bracelets, we can all add fun and different looks to our boots.

—Kayla, 13 years old

Since I'm a fashion-ista, I wanted to change up the look of my Ugg boots. M*Jewels was the perfect way to add a little sparkle to my step!

—Joanna, New York, NY